Shopfeed The App

There’s an app for that! Literally there’s another new shopping app to keep you glued to your iPhone. After a successful soft launch over the holidays, Shopfeed celebrated its official east coast launch this past Friday here in DC.

Shopfeed App East Coast Launch Party in Washington, DC

Shopfeed founders: Doris Steere, Antonia Thorber, Alice Berman

Shopfeed App East Coast Launch Party in Washington, DC

ShopFeedLaunchPartyinWashingtonDC

I chatted with Alice (co-founder and Editor in Chief) all about the app and I was blown away that 45% of the app users are men! Whoever said men don’t like fashion and online shopping lied. I downloaded the app and I can totally see why. It’s definitely addictive!

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How It Works

Users can follow their favorite tastemakers and publishers in fashion, style, wellness, travel, technology and entertainment. Just like Instagram and Twitter you control your experience.  Once you choose who to the follow the app creates shoppable posts and articles from those channels directly into your feed. This new mobile shopping experience is a combination of blogging, shopping and social media all in one place.

Shopfeed App East Coast Launch Party in Washington, DC

Shopfeed App East Coast Launch Party in Washington, DC

photos courtesy of Joy Asico

 Since giving is always fashionable Shopfeed also added a social responsibility element which allows users to contribute to their favorite charities every month. Coming soon the app is set to have one-click buying options so for all the shopping addicts monitor your coins wisely!

Download the addictive app HERE

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