Not loving where she was while in law school, Natasha Eubanks turned a celebrity gossip site TheYBF from a hobby to a multi-million dollar career. When I received the invitation to hear her speak and network with the women of ColorComm DC (Women of Color in Communications) I jumped at the opportunity. Guests gathered at the Fairmont Hotel in Georgetown for an intimate event to usher in the new year.
Natasha Eubanks with ColorComm Founder Lauren Wesley Wilson
Guests enjoyed complimentary wine while dishing over the business of blogging and Natasha’s trajectory. ColorComm members were also given the opportunity to ask Natasha questions regarding her favorite, and least favorite stories to cover and her biggest challenges in growing the site. She gave sage advice and cautionary tales about starting and running a blog. Here are
7 Things I learned from the creator of The YBF
1. Maintaining a business can be challenging. How I handle business the very first time sets the tone.
2. Have a set start and end time for my work every single day. Staying organized and keeping a strict schedule with a calendar helps with accountability.
3. If I’m somewhere I’m not supposed to be I won’t do well no matter how smart I am. However, following my passion will reward itself eventually.
4. Be genuinely interested and passionate about what I do. People will recognize that and naturally gravitate towards my niche.
5. Strategically place myself in (or even out) of situations until I can speak confidently as the expert knowing I’m good at what I do.
6. As a writer/blogger always stay positive and be known as a credible source.
7. Take ownership in what’s mine! No one can tell me how to run my site.
These are just a few of my personal take-aways from the intimate conversation. I thoroughly enjoyed the event! Of course a celebrity gossip editor can’t leave without spilling some tea! You had to be there to hear what happened when the site published the story about Omari Hardwick and his new wife! (insert Kermit the frog meme because that’s really none of my business) Anyway, for the new year Natasha shared plans of expanding the brand outside of the web to TV and radio appearances. Fashion lovers may be glad to hear The YBF also launched a new fashion site Edited in Chic dedicated to bringing you the latest in fashion and style. Check out a few flicks from the scene.
With Natasha and Keri of A Diva State of Mind
ColorComm is an essential organization for women of color in communications (PR, corporate communications, media relations, political communications, etc.) In a field where there are often less than a handful of us, ColorComm provides this niche group the opportunity to see, learn and hear from highly successful women of color. ColorComm is also for women who have achieved great success who are looking for new opportunities that will stimulate, educate, and broaden their horizons. The ColorComm mission is to personally connect women with other like-minded individuals to build a strong network of leaders by creating mentors/mentees, business relationships and friendships.
Interested in ColorComm but not in DC? No worries. ColorComm has chapters in New York City, Chicago, and my old stomping grounds of Atlanta. Click HERE to learn how to join!