#ImREDY Are You?

I’ve been saying ImREDy for months now but I still get questions asking: ready for what? so here are all the details about the ImREDy Campaign.

What is the ImREDy Campaign?

A women’s empowerment and beauty campaign for confidence. We are challenging women to rock a bold red lipstick that makes them feel the most feminine! Our friend Negarru sums it up best:

The #ImREDy campaign has one standard: be bold!

The response has been overwhelmingly positive! We’ve shipped the #ImREDy tees and we are extremely excited to see the support Every Wednesday we share stories about confidence from all of our beautiful supporters.

Why red lipstick?

We love rocking red lipstick because we know there is something extremely powerful about the color red! Since the #ImREDy campaign is all about empowering women and confidence we share weekly tips to motivate and encourage women to be bold and rock red lipstick.  A recent study suggests the color red makes women more attractive to men and red lipstick = more money!!!

We are so appreciative of everyone who has supported the campaign including some of our favorite bloggers. Check out what they had to say:

Jovian | www.jovianzayne.com |  A Little Red Goes a Long Way

Channing | www.channinginthecity.com | I may be young but ImREDy. 

Sereeda| www.eclechick.com | ImREDy Sephora Technique Class

Genevia |www.viceasif.blogspot.com |  I may be young but ImREDy 

Jennifer | www.commecoco.com | Today is Ties and Thigh Highs

Summer is just around the corner and we want even more women to join the campaign! You can support the campaign by submitting your picture, or you can follow The campaign on Twitter or Facebook!

ImREDy are you?